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There are a variety of keratin treatments to choose from, Brazilian blowout (where the hair texture is straightened out) being the most popular. "A keratin treatment is more for smoothing and frizz control compared to a straightening treatment, which is to straighten the hair," explains Lordet. A keratin hair treatment is a process that helps straighten and smooth frizzy or damaged hair. Keratin itself is a fibrous protein that the body produces naturally and acts as a protective shield against humidity (what causes frizz).
What Is a Brazilian Blowout? A Complete Guide
To get long-lasting results, use shampoos that have a neutral pH and are free of sulfates and sodium, like Living Proof's Perfect Hair Day ($32). Keep reading for your cheat sheet on the Brazilian blowout and find out if it's the right treatment for you. Keeping all these thoughts in mind, here are several ways to use keratin in your hair. It’s ideal if you want to give up your flat iron once and for all. “Ideally, you'd color first, wait three months for the Brazilian Blowout, touch up color roots, then hit the Brazilian Blowout again. It's a bit of a commitment juggling both, but it pays off,” he says.
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How Much Do Brazilian Blowouts Cost?
The right stylist will be open to answering your questions and providing education along the way, so don't be afraid to speak candidly with your stylist before trying this treatment. According to an Environmental Working Group investigation, some companies will actually try to hide the fact that their keratin product contains the chemical. "Overall, the process takes an hour to an hour and a half," Matos says. "The longest I've ever spent doing a Brazilian blowout was around two hours, so it all depends on how much hair you have and how thick it is." From upfront costs to aftercare, we asked experts to help us break down everything you need to know about achieving and retaining this low-maintenance, high-luster style. Ahead, find out the basics of the ingredient, including how it works to strengthen your hair and the best way to get all the benefits of keratin.
What is Keratin?
"This locks out humidity, repairs damage and breakage, and rebuilds strength to make smoother, shinier and healthier-looking hair, improving manageability and significantly reducing styling time," Sprinkle explains. The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. After applying the treatment, Lord says the hair is blow-dried, straightened, rinsed out, and blow-dried again. "Most at-home hair-smoothing treatments don't affect any bonds in the hair, so they're not damaging — or nearly as effective," says Schueller.
Everything You Need to Know About Getting a Keratin Treatment for Hair
Immediately following the treatment, your hair may be so straight that it lacks body, but don't worry, the volume will return over time. "A Brazilian blowout is a treatment that will turn frizzy curly hair into more of a straighter texture," says Michael. Additionally, a Brazilian blowout is a specific brand of keratin treatment.
There are so many types of beautiful Black hairstyles to choose from, it can feel impossible to pick. With that said, those who choose to straighten their hair know the damage that such a process can cause, and ultimately it leads to breakage. That's why keratin treatments, aka Brazilian keratin treatments (BKT for short) and Brazilian straightening treatments, have become increasingly popular among those looking for straight, sleek, and frizz-free hair.
Aftercare
"Keratin treatments can last up to six months, but you may find that it impacts your curl pattern permanently," says Taylor. "To maintain your results, you must use sodium chloride-free hair products. Wrap your hair in a silk or satin scarf (or pillowcase) to keep the moisture locked in your hair, as the treatment can cause your hair to dry out faster." More permanent straightening options like relaxers (sometimes called Japanese straightening) actually break hair bonds using the ingredients ammonium thioglycolate and sodium hydroxide. This makes for permanent results, but can also cause an awkward growing out phase with non-treated hair growing in curly at the roots. There are keratin treatments that are formaldehyde-free (they use glyoxylic acid instead) but they’re not quite as effective.
Keratin treatments—at-home or in-salon—work best for people with dry, damaged, and overall unruly hair types. Additionally, Steinmetz says that keratin treatments can be great for folks looking to achieve a fuller look, as it’s said to bind to thin hair and give it a fuller look. Though, that’s somewhat of a double-edged sword because, as Steinmetz points out, fragile strands can be overwhelmed by the harsh chemicals within an in-salon keratin treatment, not to mention the heat damage required to seal it in. There are two main ways to add keratin into your haircare routine, and depending on which you choose, the benefits vary. Those treatments can damage hair and release dangerous fumes.” Despite those potential dangers, many people still book in-salon keratin treatments.
How to Use Keratin for Hair
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"Keratin coats the hair strand and sits on the top of the cuticle, whereas the relaxers and texturizers break down the chemical bonds of the hair," Dixon explains. What this means is that if you don't want your hair completely straight, your stylist can tailor the treatment so that your natural hair texture isn't completely lost. They'll still seal the treatment with a 450-degree flat iron, and you'll still have smooth, voluminous waves when they're all done. As with all chemical processes for the hair, a keratin hair treatment should be done by a professional, and you should always discuss any required preparation with them. That said, Lordet advises to lay off coloring your locks pre-treatment, as the chemical can strip out the color and alter it.
Many (but not all) keratin treatments contain formaldehyde, which can be dangerous if inhaled. As long as you care for a keratin treatment by not washing your hair too frequently (2 to 3 times a week is enough), then your keratin treatment can last up to 6 months. Your stylist will seal in the treatment by passing a 450-degree flat iron over your hair, and the more your stylist flat irons, the straighter your hair will be. “Highly bleached or color-treated hair may require a gentler formula with gentler use of the flat iron and lower heat settings,” says Ifergan. “Prices can vary depending on which salon you go to and where you live, with treatments usually ranging from $300 to $600,” says Deaundra Metzger, an Atlanta-based celebrity hairstylist and former salon owner. With a proper process and care, experts say you can typically benefit from smooth, shiny, and manageable hair that lasts around three to four months.
A Brazilian blowout can work for anyone who wants to manage volume, control frizz, and have smoother and straighter hair. Cavalcante adds that the treatment’s customizable to your preferences and allows you to control just how straight your strands are when all’s said and done. Some hair stylists prefer to blow dry the hair first and apply the treatment to dry hair. They’ll then flat iron the hair in small sections to seal in the treatment. The bottom line here is before throwing caution to the wind, you should consult your stylist to find out if a Brazilian blowout is safe for your hair. Sure, we all want smooth and shiny hair, but if it turns out to damage your strands in the long run, it's probably not worth it.
On the other hand, if you're looking for an easier way to manage your hair without worrying about how straight it turns out, a keratin treatment may be right for you. Just keep in mind that while keratin treatments may be safer for finer texture hair, they won't give you the same results as a Brazilian blowout. Generally speaking, "The Brazilian blowout is meant for more of the straightening system. The keratin treatment is meant more as a de-frizzing and smoothing treatment," says Michael. He usually recommends the former to clients that are looking for straighter strands and the latter to those who may want to maintain their curls. Though keratin treatments do not damage the hair, a flat iron at a very high temperature can. Always use a professional titanium flat iron and professional judgment when selecting the temperature—start at the lowest recommended temperature and increase only if necessary.
Famed for its strand-softening and straightening abilities, keratin treatments have been trendy for the better part of the last decade, if not longer than that. To get the full lowdown, we grilled cosmetic chemists, as well as professional hairstylists, on what works (and what's safe). Here, find the eight things you — and your hair — need to know before you officially commit.
While the chemical has a bad rap (it is a carcinogen that could possibly cause respiratory problems if exposure is frequent), doing it in a well-ventilated salon makes it safe. It is also suggested to wear protective glasses for sensitive eyes, which might start welling. Although it depends largely on your hair type, texture, and styling routine, a Brazilian Blowout usually lasts around three to four months on average as long as you follow the proper aftercare protocol. He also recommends skipping this treatment if you’ve got damaged or brittle hair, are sensitive to strong smells, or if you’re pregnant or breastfeeding. Keratin treatments make hair more manageable, especially if your hair is particularly frizzy or thick.
The cost of a Brazilian blowout varies, but you can expect to pay anywhere from $150 to $600 depending on your hair density and length, salon, and products used. The treatments are expensive however, and the formaldehyde in many formulas can be dangerous if inhaled, so make sure you’re getting the treatment done in a well-ventilated area or choosing a formaldehyde-free formula. Provided that you don't use shampoos that contain sulfates and chlorine, your treatment should last anywhere from three to four months — possibly longer if you don't need to wash your hair as regularly as some.
Whether you decide on a Brazilian blowout or a keratin treatment, make sure to research salons in your area that offer the service to find one that's reputable. You'll get the results you want without sacrificing the health of your hair. Regardless of which treatment you go for, Michael advises investing in the proper haircare routine and products.
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